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Get Your Saturdays Back with Waterloo Turf Franchising!

Own an Artificial Turf Business in a Growing Industry
Take charge of your future with a Waterloo Turf franchise! Dive into a booming industry, unlock high profits, and grow a business that fits your goals – all with full support. With low startup costs, soaring demand, and flexible ownership options, this is your chance to build something big.

Serious about success? Apply for a franchise now and start building your business your way today.

Start your Waterloo Turf Journey

Why invest in yourself with Waterloo Turf?

Low Up-Front Investment

Starting a Waterloo Turf franchise requires a lower upfront investment compared to many other business models. You won’t need real estate, inventory to hold and store, equipment, or costly overhead (like employees). Our Franchise System is designed to minimize the upfront investment so you can utilize cash for growth instead of starting.

Project-Based and Recurring Income Streams

Turf installations have a high average job ticket, allowing you to grow revenue with fewer jobs to manage. Beyond one-time projects, you can generate recurring income through ongoing maintenance services.

Residential and Commercial Opportunities

Homeowners, businesses, schools, and athletic fields all need quality artificial grass solutions. With demand on the rise, your franchise can capitalize on multiple customer profiles as both a B2C and B2B business.

Potential to Build a Big Business

The artificial turf industry offers massive growth potential. As your business expands, you can grow your team, take on larger projects, and secure long-term client relationships. With high-value opportunities, you have the opportunity to build a thriving and sustainable business.

Operator, Manager and GM Models

Choose a structure that aligns with your goals—operate the business yourself, manage a team, or, if you’re a seasoned investor, hire a GM to run your asset for you. Hands-on owners can stay involved in daily operations, while a general manager model allows for delegation and scalability.

Royalty Breaks Based on Revenue

The more your business grows, the more you keep! Waterloo Turf offers royalty reductions as your revenue increases, so high-performing franchisees can maximize their profits while still benefiting from full brand support and resources.

AS A FRANCHISE OWNER

You’ll be entering into the booming artificial turf market benefiting from consumer demand and water conservation legislation. The customer’s experience will never exceed our franchise owner’s experience which is why we are singularly focused on Franchise Owner Profitability.

Waterloo Turf is led by some of the top leaders in both Franchising and Turf and is backed by investors with over 60 years of combined Franchise experience across 13 different brands.

Our team is built to support your growth with staff in marketing, creative, operations, and turf installation. You’ll work with multiple approved vendors ensuring you have choice and redundancy in your supply chain while receiving the economic benefits of national scale.

Our Ownership Process

Step 1

Inquire

Fill out our franchise form to connect with our team and explore the franchise opportunity. We’ll discuss your goals, desired ownership model, and guide you through the FDD.

Step 2

Explore

Sign and submit the FDD, beginning the 14-day disclosure period then get ready for a group call with Lance Ingram, Founder of Waterloo Turf, to discuss daily operations, business cadence, and any FDD or franchise support questions.

Step 3

Discover

Visit us for an in-depth look at our operations, meet the team, and see what makes Waterloo Turf a premier franchise opportunity.

Step 4

Award

Once approved, you’ll receive training, marketing support, and access to our proven systems to set you up for success from day one.

  • 850+

    Successful
    Installs

  • 125+

    5-Star
    Customer Reviews

  • 15+ Years

    Collective Team
    Experience

  • Unlimited

    Saturdays
    Given Back

Hear what our owners have to say